TUS - Connected Hubs Brand Pack 2023
Designing with Canva
Canva is a user-friendly design tool for creating eye-catching visuals. Follow these steps:
a. Visit www.canva.com and sign up for an account.
b. Download the social media templates from this brand pack
c. upload them by pressing the upload button in the corner
d. Customize the template with your hub's branding elements, program details, and enticing visuals.
d. Download the final design (Share - donload - PNG format) by and share it on your hub's social media channels.
Designing with Powerpoint
Powerpoint is an easy-to-use tool which you can use to create posters or graphics for social media- Follow these steps:
a. Open Powerpoint
b. Go to the file downloaded form the brand pack and drag and drop this into the powerpoint
c. Copy and paste your logo into the template and add text as required
Adding Marketing Collateral to WordPress Websites:
WordPress websites are excellent platforms to showcase program details and marketing collateral. Here's how to do it:
a. Log in to your WordPress dashboard.
b. Create a new page or post for the specific program.
c. Insert images, Canva designs, and PowerPoint presentations that you want to showcase.
d. Provide comprehensive information about the program, entry requirements, and benefits.
e. Add clear CTA buttons or links for registration or inquiries.
Step-by-step guide on how to market your remote working hub's partnership with TUS and Connected Hubs on Facebook, LinkedIn, and Instagram :
Step 1: Create Engaging Visuals and Content
Design eye-catching graphics or images that showcase your remote working hub's brand and the partnership with TUS and Connected Hubs.
Prepare social media posts on canva/powerpoint or on social media platforms themselves that highlights the benefits of the partnership, such as access to degree programs and certificates in business and entrepreneurship.
Step 2: Set Up Business Pages
If you haven't already, create business pages for your remote working hub on Facebook, LinkedIn, and Instagram.
Make sure the pages include complete information about your hub, including the address, contact details, website link, and a brief description of the partnership with TUS and Connected Hubs.
Step 3: Identify Your Target Audience
Determine the target audience for the degree programs and certificates. Are you targeting working professionals, entrepreneurs, recent graduates, or a specific industry?
Step 4: Craft Social Media Posts
Facebook:
Write a post that introduces the partnership and its significance for your hub community. Mention that the hub now offers Bachelor of Business and a Certificate in Business and Entrepreneurship from TUS and Connected Hubs.
Include the visuals or graphics you created to accompany the post.
Add relevant hashtags like #RemoteEducation, #OnlineDegrees, #connectedhubs #TUS #learnwhileyouearn #distancelearning
Highlight the unique selling points (USPs) of the programs, such as flexible study hours, industry-relevant curriculum, and experienced faculty.
Include relevant links directing potential students to the programmes webpage or registration portal.
your community to share the post with friends and colleagues who might be interested in these programs.
LinkedIn:
Write a more professional and informative post about the partnership. Emphasize the value of the degree programs and certificate in enhancing career opportunities for professionals and entrepreneurs.
Use industry-specific hashtags and LinkedIn groups to reach the right audience.
Tag TUS and Connected Hubs in the post to increase visibility and potential engagement.
Instagram:
Share visually appealing posts with captivating captions about the new educational offerings at your hub.
Use Instagram Stories to provide more behind-the-scenes glimpses of the programmes or showcase testimonials from staff.
Utilize relevant hashtags such as #RemoteLearning, #BusinessEducation, and #EntrepreneurshipJourney.
Step 5: Schedule and Post
Digital Templates
The below templates can be used to post on Facebook, Instagram, Linkedin, Twitter, Tik Tok and more.
Video Announcements
These can be posted on Instagram as reels, Facebook as Reels, and on Tik Tok.
Programme Posters
These posters can be printed or posted on social media to advertise the Bachelor of Business (Hons) and the Certificate in Business in Entrepreneurship.
Cert in Business in Entrepreneurship
LEARN LOCALLY NOW
Bachelor of Business (Hons.)
Level 8 Qualification on the National Framework of Qualifications
CERTIFICATE IN BUSINESS IN ENTREPRENEURSHIP OFFERED ONLINE
BACHELOR OF BUSINESS OFFERED ONLINE
Mature learners over 23 years of age.
Certificate in Business in Entrepreneurship
Level 6 Qualification on the National Framework of Qualifications
Contact Us
Generic Poster
Bachelor of Business (Hons)
Press Releases
This are sample press releases which can be edited in Microsoft word and used to advertise the new programmes within your local area or region. Please use this only as a guide and do not directly quote form it or use as given.
Your hub can create an image such as the one below using staff, to accompany the press release for local media outlets. Please do not use this image for press release.
Powerpoint Version
All of the above material is available as a Microsoft powerpoint. Please download this if you intend to generate all material on powerpoint.
How to Apply
This is a guide on how students can apply for the two programmes on the TUS website.
Let's work together.
Our office team are also here to help you. Get in touch with the flexible learning team if you have specific questions.
Declan Doran
Sophie Devery
Marketing Executive
sophie.devery@tus.ie
#weareTUS #flexiblelearning
© TUS Midlands Midwest 2023