TUS - Connected Hubs Brand Pack 2023

Designing with Canva

Canva is a user-friendly design tool for creating eye-catching visuals. Follow these steps:


a. Visit www.canva.com and sign up for an account.

b. Download the social media templates from this brand pack

c. upload them by pressing the upload button in the corner

d. Customize the template with your hub's branding elements, program details, and enticing visuals.


d. Download the final design (Share - donload - PNG format) by and share it on your hub's social media channels.

canvalogo

Designing with Powerpoint

Powerpoint is an easy-to-use tool which you can use to create posters or graphics for social media- Follow these steps:


a. Open Powerpoint

b. Go to the file downloaded form the brand pack and drag and drop this into the powerpoint

c. Copy and paste your logo into the template and add text as required

microsoft powerpoint icons

Adding Marketing Collateral to WordPress Websites:


WordPress websites are excellent platforms to showcase program details and marketing collateral. Here's how to do it:


a. Log in to your WordPress dashboard.


b. Create a new page or post for the specific program.


c. Insert images, Canva designs, and PowerPoint presentations that you want to showcase.


d. Provide comprehensive information about the program, entry requirements, and benefits.


e. Add clear CTA buttons or links for registration or inquiries.

wordpress

Step-by-step guide on how to market your remote working hub's partnership with TUS and Connected Hubs on Facebook, LinkedIn, and Instagram :


Step 1: Create Engaging Visuals and Content


Design eye-catching graphics or images that showcase your remote working hub's brand and the partnership with TUS and Connected Hubs.


Prepare social media posts on canva/powerpoint or on social media platforms themselves that highlights the benefits of the partnership, such as access to degree programs and certificates in business and entrepreneurship.


Step 2: Set Up Business Pages


If you haven't already, create business pages for your remote working hub on Facebook, LinkedIn, and Instagram.

Make sure the pages include complete information about your hub, including the address, contact details, website link, and a brief description of the partnership with TUS and Connected Hubs.


Step 3: Identify Your Target Audience


Determine the target audience for the degree programs and certificates. Are you targeting working professionals, entrepreneurs, recent graduates, or a specific industry?


Step 4: Craft Social Media Posts


Facebook:


Write a post that introduces the partnership and its significance for your hub community. Mention that the hub now offers Bachelor of Business and a Certificate in Business and Entrepreneurship from TUS and Connected Hubs.

Include the visuals or graphics you created to accompany the post.

Add relevant hashtags like #RemoteEducation, #OnlineDegrees, #connectedhubs #TUS #learnwhileyouearn #distancelearning


Highlight the unique selling points (USPs) of the programs, such as flexible study hours, industry-relevant curriculum, and experienced faculty.


Include relevant links directing potential students to the programmes webpage or registration portal.

your community to share the post with friends and colleagues who might be interested in these programs.


LinkedIn:


Write a more professional and informative post about the partnership. Emphasize the value of the degree programs and certificate in enhancing career opportunities for professionals and entrepreneurs.

Use industry-specific hashtags and LinkedIn groups to reach the right audience.

Tag TUS and Connected Hubs in the post to increase visibility and potential engagement.


Instagram:


Share visually appealing posts with captivating captions about the new educational offerings at your hub.

Use Instagram Stories to provide more behind-the-scenes glimpses of the programmes or showcase testimonials from staff.

Utilize relevant hashtags such as #RemoteLearning, #BusinessEducation, and #EntrepreneurshipJourney.


Step 5: Schedule and Post



Encourage engagement by asking questions using stories or running polls related to the degree programs and certificates
Utilise Hashtags
Plan a content calendar to ensure consistency in your posts across all platforms
Reach out to local entrepreneurs business pages groups or professionals who have an audience that aligns with your target market Collaborate with them to create content or host live events promoting the degree programs and certificates
Schedule the posts to go live at times when your target audience is most active on each platform
Schedule the posts to go live at times when your target audience is most active on each platform
Use Webinars
Respond promptly to comments questions and messages from your audience on all social media platforms

Digital Templates

The below templates can be used to post on Facebook, Instagram, Linkedin, Twitter, Tik Tok and more.

Video Announcements

These can be posted on Instagram as reels, Facebook as Reels, and on Tik Tok.

Programme Posters

These posters can be printed or posted on social media to advertise the Bachelor of Business (Hons) and the Certificate in Business in Entrepreneurship.

Cert in Business in Entrepreneurship

LEARN LOCALLY ​NOW

Bachelor of Business ​(Hons.)

Level 8 Qualification on the National ​Framework of Qualifications

CERTIFICATE IN BUSINESS IN ​ENTREPRENEURSHIP OFFERED ​ONLINE

BACHELOR OF BUSINESS OFFERED ONLINE

Mature learners over 23 years of age.

Certificate in Business in ​Entrepreneurship

Level 6 Qualification on the National ​Framework of Qualifications

Contact Us

Generic Poster

Bachelor of Business (Hons)

Press Releases

This are sample press releases which can be edited in Microsoft word and used to advertise the new programmes within your local area or region. Please use this only as a guide and do not directly quote form it or use as given.

Your hub can create an image such as the one below using staff, to accompany the press release for local media outlets. Please do not use this image for press release.

Powerpoint Version

All of the above material is available as a Microsoft powerpoint. Please download this if you intend to generate all material on powerpoint.

How to Apply

This is a guide on how students can apply for the two programmes on the TUS website.

Let's work together.

Our office team are also here to help you. Get in touch with the flexible learning team if you have specific questions.

Declan Doran

Business Development and Work Practise Co-Ordinator

declan.doran@tus.ie

Sophie Devery

Marketing Executive

sophie.devery@tus.ie

Simple Instagram Icon

#weareTUS #flexiblelearning

© TUS Midlands Midwest 2023